Golfers: Play to Your Full Potential — Under Pressure, On Command
Finally Fix the Mental Game That’s Costing You Strokes — Without Changing Your Swing
"The proven system trusted by PGA winners and NCAA All-Americans to unlock peak performance under pressure."
Designed for golfers who’ve tried everything — except the Zone.
Mike Small
University of Illinois Men's Head Golf Coach
13x BIG 10 Champion; 13x BIG 10 Coach of the Year
"ZoneCoach® Jim Fannin has been an integral part of my personal success and my Illinois team winning thirteen BIG TEN championships and an NCAA runner-up, while producing 26 All-Americans and two NCAA Champions.”
Mike Adams
Golf Digest Top 50 Instructor; Golf Magazine Top 100 Instructor
“I have been doing golf schools and corporate outings with Jim Fannin for the past four years and have seen some amazing things occur. Not only does Jim make a lasting change in the students’ golf game, but also, he makes a lasting change in their lives. I have seen him restore marriages, revive careers, and lower handicaps. He has enriched my life. I’ve seen him change others. I know he can change you. Your golf handicap is just the beginning.”
Brian Mogg
Golf Digest’s Top 50 Instructor
"I've conducted over 50 Golf in the Zone Schools along side Jim Fannin. I've learned something new every time. It's been truly amazing."
Ed Woronicz
44 Year PGA of America Member
"I've known Jim Fannin nearly 20 years, not just as The ZoneCoach®, but as a good friend and true architect of change. In my 4 plus decades as a PGA Professional, I have seen and experienced for myself how his S.C.O.R.E.® System has helped innumerable athletes, business professionals and countless individuals fine-tune their mental edge in competition and reshaped the way they live, learn and even love!"
Fix the Part of Your Game That Practice Can’t
Have you ever walked off the course knowing your swing was fine — but your mind wasn’t?
You train like a pro and hit every target on the range — but when the pressure’s on your performance falls apart.
You’ve spent thousands on lessons, gadgets, and gear — yet one mistake still spirals into a meltdown.
You know you're better than the scorecard says — but round after round, the gap between your talent and your results just won’t close.
You’ve read the books, tried the breathing techniques, and told yourself to “just focus” — but nothing sticks when the tournament nerves or club championship pressure hits.
You’re not just frustrated — you’re starting to wonder if you’ll ever play as well in competition as you do in practice.
Still Think It’s Your Swing? They Did Too.
Listen to how competitive golfers at every level finally learned to trust their game and perform when it counts
"Jim Fannin helped me win my first professional golf tournament. I was in the Zone."
“Since the end of 2003, I’ve significantly improved the mental approach to mygolf game with Jim Fannin. Thanks to the S.C.O.R.E.® System, I’m now a top 10 player in the world.”
“Jim coached me as a player. He’s the real deal."
“After spending time with Jim Fannin, I knew I was ready to win, and the next tournament, I did. My first PGA victory was surreal and hard to explain."
“Jim Fannin is the best of the best. Period.”
“I’ve won tournaments with Jim Fannin as my guide. More importantly, he’s helped me in every facet of my life."
“Jim has helped me as a player, coach, and teacher. His S.C.O.R.E.® System continues to pay dividends."
“There is not a better business, sports, or life coach than Jim Fannin.”
"Jim Fannin's presentation was the most inspirational event I have ever attended at any PGA golf show. He resonated with my staff members and me.I've been in the golf business since 1971, and I've never heard anything so relevant and inspiring."
Your mechanics aren’t broken —
your mindset isn’t trained.
Golf in the Zone is the fix.
Here’s What It Feels Like to Finally Play Golf in the Zone
You step onto the first tee grounded, confident, and calm — because pressure doesn’t shake you anymore, it sharpens you.
Your thoughts are quiet, your body feels free, and your swing flows — even when the stakes are high and everyone’s watching.
Bad shots don’t spiral anymore — you reset within seconds, stay focused on the next swing, and finish rounds feeling proud of how you responded.
You don’t just play well — you perform consistently, round after round, because you finally trust your instincts instead of second-guessing them.
You leave the course with a score that reflects your true ability — and a calm, confident presence your competitors can’t rattle.
Who's This Perfect For
You’re the junior or college golfer who keeps hearing, “You’ve got the talent” — but when pressure hits, something slips.
You’re sick of it.
You’re a driven executive or club-level golfer who’s done chasing swing fixes — You need consistency and the ability to close.
You’re a skilled, serious player who knows the game — but you can’t stop overthinking, choking under pressure, or second-guessing your swing.
You’re the player everyone calls “talented” — but your scorecard tells a different story.
You’ve put in the reps. Your swing is solid. Now, you're ready to play to your true potential.
You’re a dedicated coach who’s developed your players’ swings, strategy, and skills — but you’re tired of watching them collapse when the stakes are high.
Here’s What’s Inside
Golf in the Zone
🎧 2 Hours of Mental Performance Audio Training
A fully guided, immersive system you can listen to from
anywhere — built to rewire your mindset and train your
brain like an elite athlete.
🗂 Step-by-Step Mental System Framework (S.C.O.R.E.®)
A federally registered system used by PGA pros, Olympians,
and NCAA champions — now designed for competitive
golfers like you.
📝 Course Companion PDF Workbook
Includes guided prompts, reset strategies, performance checklists, and space to build your own personalized
mental routine.
🧠Mental Warm-Up Routines
Eliminate first tee nerves, build calm confidence, and start each round mentally locked in.
⛳️Focus & Recovery Protocols
Learn how to reset after a bad shot, quiet swing thoughts, and bounce back before the next tee.
🏆Clutch Performance Training
Train your brain to perform under pressure — whether you're on the final hole of a tournament or staring down a $100 bet.
🔑In-Round Mental Triggers
Use breathing, body cues, and cue words to stop spirals, cut self-doubt, and play instinctively.
📊End-of-Round Evaluation Tools
Review your mental game post-round like a pro — no spiraling, no shame, just growth.
Meet the Instructor
Jim Fannin
For over 50 years, Jim Fannin has helped world-class athletes, CEOs, and Olympians unlock their peak performance using one core principle: success starts in the mind.
Now, for the first time, Jim’s federally registered S.C.O.R.E.® System — the same framework he’s used with PGA Tour champions, NCAA title winners, and Olympic gold medalists — is available to golfers who are ready to finally master their mental game.
“The Coach Behind the Mindsets of Champions”
Who Jim Has Coached:
PGA Tour winners like Luke Donald (former World #1)
30+ NCAA Golf All-Americans and top college programs
Junior Golfers looking to break through and commit to their dream Division 1 school
PGA, LPGA, MLB, NFL, NBA, NHL, and MLS stars
Executives and entrepreneurs in high-pressure environments
Why Golfers Trust Jim:
Jim isn’t just another mindset coach or mental game author. He’s the only coach in the world with a federally registered mental performance system (S.C.O.R.E.®) that’s been tested and proven at the highest levels of competition.
Whether you're trying to win a club championship, earn a college scholarship, or simply play more confidently, Jim’s system is the game-changer your swing coach can’t give you.
“Your swing is already good enough. Now it’s time to master the six inches between your ears.”
— Jim Fannin
You’ve Risked Rounds. Don’t Risk This Decision.
This is your moment. You’ve spent years on your swing. Thousands on gear, lessons, and
launch monitors. But the truth is — none of it works if your mind isn't in control.
This is the edge your game’s been missing.
Frequently Asked Questions
“What if I’m too busy?”
We get it - your calendar’s full, and your time is valuable.
That’s exactly why Golf in the Zone was built as an audio-based system. You can listen while driving to the course, practicing at the range, or even during your morning routine.
“What if I’ve already tried mindset stuff before — and it didn’t work?”
That’s what sets this apart.
This isn’t another motivational speech or recycled advice from a golf book.
Golf in the Zone is a federally registered mental system, backed by performance psychology and built specifically for golfers who’ve already tried everything.
If you’ve got the swing… and you're still frustrated, it means your approach to the mental game lacked one thing: structure.
This program gives you that structure, so the results actually stick.
“Can this help if I already work with a swing coach?”
Absolutely. This complements your swing work perfectly.
Think of it like this: Your coach is tuning the engine.
This program installs the software.
Together, you’ll be able to execute what you’ve trained, without second-guessing, tension, or mental clutter.
"How long before I notice a difference?"
Many golfers feel a shift after the first lesson. With full dedication to the system, you can change a habit (or eliminate one) in 7-10 days.
But this isn’t a band-aid.
You’re building a permanent mental game upgrade. And when you follow the system, the improvements stickround after round.